Wellness Intelligence

Learn what companies are paying for — and what to ignore

A weekly newsletter to help you position your work

The wellness economy is projected to reach $9.8T by 2029. Yet only 9.8% of workers currently have access to workplace wellness programs.

Diego Carrete meeting with senior officials

Panel discussion at wellness industry event

WHAT YOU'LL GET EACH WEEK

What companies are buying right now
Language companies take seriously
What to ignore, even if it's popular

The new wellness opportunity: readiness

The world changed. Your work needs to catch up.

Read on Substack

companies don't want wellness experts they want risk partners

learn the language that gets budget approved

Read on Substack

THE FEAR

“I’ve never worked with companies before.”

You do not need corporate experience. You need to know what companies want and how they decide.

IF YOU WANT COMPANIES TO BUY YOUR WORK

Get immediate access to:

What companies are actually paying for, and what is not worth chasing
How to package and position your work so it feels easier to approve
The language, examples, and practical guidance to turn your expertise into corporate opportunities

WHO WRITES THIS

Diego Carrete is Chief Wellness Officer at First Abu Dhabi Bank, one of the first CWO roles in global finance.

Built and scaled multiple wellness businesses
Designed corporate wellness programmes inside real budget and approval environments
Writer and speaker on wellness economics
Works at the intersection of corporate wellness, performance, and the wellness economy

Wellness Intelligence is an independent publication written in a personal capacity. It does not represent First Abu Dhabi Bank or any affiliate. Content is for general information only and should not be considered professional advice.