WELLNESS INTELLIGENCE

For people building, running, or selling wellness inside organizations.

By Diego Carrete, Chief Wellness Officer at First Abu Dhabi Bank

what companies are paying for in wellness (and what to ignore)

A weekly note on what gets budget approved and how to position your work accordingly.

The wellness economy is $6.8T (2024), expected to reach $9.8T by 2029. Yet only 9.8% of workers benefit from workplace wellness programs.

WHAT YOU'LL GET EACH WEEK

  • What companies are buying right now
  • Language that gets taken seriously
  • What to ignore even if it's popular
  • One simple next step for this week

Inside a briefing

A quick preview of the format.

MARKET MAP

Global wellness economy market map

Where the money is.

SHIFT

Ready is the new well

Why readiness is replacing optimization.

SOURCES

Research sources and bonuses

What this is built on.

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Go annual: 1 AED/day (AED 365/year).

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MOST POPULAR

If your goal is to get companies to buy your work, start with these.

The new wellness opportunity: readiness

The world changed. Your work needs to catch up.

Read on Substack

companies don't want wellness experts they want risk partners

learn the language that gets budget approved

Read on Substack

COMMON HESITATION

“I'm not corporate enough.”

You don't need to be. You need the language and approval logic companies already use.

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Billed annually: AED 365/year.

IF YOU WANT COMPANIES TO BUY YOUR WORK

Upgrade and get access to:

  • Market intelligence on what companies actually buy and why budgets approve it
  • Positioning playbooks + wording you can adapt for stakeholders
  • Scalable frameworks for building recurring revenue models
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WHO WRITES THIS

DC

Diego Carrete is Chief Wellness Officer at First Abu Dhabi Bank, one of the first CWO roles in global finance.

  • Built and scaled multiple wellness businesses
  • Designed corporate wellness programs that navigate budget cycles
  • Published author and speaker on wellness economics
  • Advisor to organizations in the $6.8T wellness economy

Wellness Intelligence is an independent publication written in a personal capacity. It does not represent First Abu Dhabi Bank or any affiliate. Content is for general information only, not professional advice.

Sources referenced: Global Wellness Institute • Gallup